Marimer & Victoria

Latina, proud Puerto Rican, raising a bicultural kid in the United States. 

As a Latina mom, I share my culture with my daughter. That includes swapping mac n cheese for arroz con habichuelas and dancing to salsa on Sundays. But, beyond our food and music, I want her to learn and love everything about our country. I constantly searched for resources but I couldn't find exactly what I needed: educational content that was structured yet simple and fun for the whole family.

With my daughter, I started We are Root-Ed.  With over ten years of experience in marketing and five years of experience in motherhood, I wanted to create something special that could help other families that have the same dreams to raise kids that love their Puerto Rican roots. 

Today, we are launching our first subscription box to support families from Puerto Rico. Our goal is to continue expanding to other countries to support more and more families. We can't wait for you and your family to enjoy discovering and embracing your roots together!

With love,

Marimer & Victoria

PS We would love to hear any feedback and suggestions. You can email us at